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Jays makes mobiles musical with Phone House

Swedish Jays develops its home market with a cooperation agreement with Phone House. The deal will see Sweden's largest independent reseller of mobile phones stock Jays entire product line across its 112 stores.

Swedish headphone manufacturer Jays has had an incredible year with continued success in the international market thanks to its Mobile Music concept and a-JAYS Four and t-JAYS Four models for Apple iPhone, iPhone and iPod. Most recently, it also attracted attention with the new a-JAYS One+, adapted for use with all platforms and with additional features available via an innovative Android app. Jays is now taking another step forward at home in cooperation with the largest independent retailer of mobile phones, Phone House. Phone House was one of the very first Swedish retailers to focus on telephony and started as GEAB in Stockholm in 1984, now owned by Carphone Warehouse, Europe's largest mobile phone retailer. Phone House will stock Jays products in all of its 112 stores across Sweden.

“We see ourselves as pioneers, taking high-quality audio experience to a new and diverse customer base,” says Rune Torbjörnsen, CEO Jays AB (publ). “So it’s fantastic to get the opportunity to work with another Swedish pioneer in Phone House. We both share an informed and highly engaged audience, and in the same way that Jays delivers constant audio innovation, Phone House is also innovating with the launch of a new concept store that delivers an improved customer experience that guides customers through the technology jungle. The concept also includes the launch of Geek Squad, a successful U.S. technology support team, exclusive to Phone House in Sweden.”

For more information, please contact:

Rune Torbjörnsen, CEO Jays AB (publ)

Cell: +46 (0)733-730 770


Jays AB (publ) develops, designs and produces earphones and equipment for portable media players. Jays supplies high quality products, aimed to provide the user with maximum sound experience. Jays passion is the quest for the perfect sound – the sound that affects and inspires user’s body and soul. The company is expanding rapidly and its products are being sold in more than 25 countries worldwide. Meet Jays at CES 10th -13th of January 2012.

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