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Press releases

2011-03-17

JAYS rocks out with Sam Ash in the U.S.

The Swedish earphone manufacturer Jays AB (publ) has expanded its international distribution network by signing an agreement with Sam Ash, one of North America's leading musical instrument retailers with 45 Musical Instrument Megastores across the country.

Swedish company Jays has developed an outstanding reputation in a short space of time and is now recognised as one of the leading manufacturers of accessories for portable media players.  Jays’ latest model, a-JAYS Four for the iPhone, has recently achieved international success with its focus on providing users of the iPhone, iPad and iPod with a stronger musical experience.

Jays has now bolstered its music strategy by working with one of the world's leading and most reputable retailers of musical instruments; American legend Sam Ash, which was established in New York in 1924 and now has 45 Musical Instrument Megastores across the US. Sam Ash is an award-winning musical instrument expert with many of music's greats among its clients.

“Sam Ash is the perfect partner for us as they will allow us to both strengthen our music credentials and promote Jays products to a broader audience in the U.S. market" says Rune Torbjörnsen, CEO of Jays AB (publ). “This deal demonstrates our passionate focus on offering quality accessories for media players that refine and enhance the musical experience.”

www.jays.se

www.samashmusic.com

For more information, please contact:

Rune Torbjörnsen, CEO Jays AB (publ)

Cell: +46 (0)733-730 770

E-mail: rune.torbjornsen@jays.se

Jays AB (publ) develops, designs and produces earphones and equipment for portable media players. Jays supplies high quality products, aimed to provide the user with maximum sound experience. Jays passion is the quest for the perfect sound – the sound that affects and inspires user’s body and soul.The company is expanding rapidly and its products are being sold in more than 20 countries worldwide.

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