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Jays signs French distribution deal

Swedish earphone manufacturer Jays AB (publ) has signed an agreement with leading French distributor Xtrium for its entire product line.

Jays, the Swedish manufacturer of premium portable media player accessories, has boosted its international distribution yet again with the signing of an agreement with leading French distributor Xtrium.  The partnership is an important step in Jays drive to cover the entire European market.

Jays is now widely recognized for its passionate and innovative Scandinavian design, its commitment to musical authenticity and award-winning products. And with eight new product launches so far in 2010 Jays is developing a reputation for responding quickly to market trends.   

Xtrium, established 1991, is an exclusive distributor for a range of unique brands with strong identities. Thanks to this selective approach Xtrium’s partners and their products benefit from a multi-channel strategy that delivers strong growth and ensures the sustainability of their business relationships. Xtrium’s retail network includes both leading specialists and multiples.

“Xtrium´s profile is a perfect fit for JAYS. We’re not a dime a dozen brand, we’re one of the very best - and we’re just as selective when it comes to forming partnerships with distributors, as Xtrium is when selecting brands” says Rune Torbjörnsen, CEO of Jays AB (publ). “We’ve generated some outstanding reviews in France and we know that there’s huge demand for our products.  Now we can satisfy that demand and ensure our success in this new market.”  

“We’re delighted to be working with Jays and are looking forward to developing the brand in our territory. The Jays brand is a great match for Xtrium's strategy of developing the audio products segment and corresponds perfectly to what we’re looking for in a brand and a Partner.  Passion, great products, high quality, differentiation and emotion - Jays has it all and we believe that we’re at the beginning of a long and fruitful partnership ” says M.Tomy LE, CEO of Xtrium.

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For more information, please contact:

Rune Torbjörnsen, CEO Jays AB (publ)
Cell: +46-(0)733-730 770

Jays AB (publ) develops, designs and produces earphones and equipment for portable media players. Jays supplies high quality products, aimed at providing the user with the best possible sound experience. Jays passion is the quest for the perfect sound – the sound that affects and inspires a user’s body and soul. The company is expanding rapidly and its products are being sold in more than 20 countries worldwide.

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