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Press releases

2011-08-30

JAYS teams up with Best Buy in Canada

Swedish earphone manufacturer Jays AB (publ) has signed an agreement with Best Buy, one of the world's largest electronics chains, to sell its products in 150 stores in Canada.

JAYS has quickly managed to establish itself as one of the world's leading manufacturers of accessories for portable media players and has in the process become a Swedish phenomenon. The company made its breakthrough by delivering a truly authentic musical and audio experience, most recently with a-JAYS Four for the Apple iPhone, iPad, iPod.


With a strong foothold in the United States already Jays is now strengthening its position in North America by collaborating with multi award-winning electronics chain Best Buy to sell its products at 150 sales outlets across Canada. Best Buy was founded in 1966 and currently has over 1150 stores in the United States, Canada, Mexico, Puerto Rico, Turkey and China. Best Buy currently has a 19% share of the U.S. consumer electronics market. Sales of JAYS products will be launched in early August.

“To be represented by one of the North America’s most important consumer electronics chains is of course a very important milestone for us as a dynamic company from Sweden,” says Rune Torbjörnsen CEO Jays AB (publ). “This deal is a sign that we can collaborate with the greatest companies in the world and another step in our strategy to boost our international exposure.  We’re especially happy that we’ve been able to team up with a retailer with such an interesting international profile.”

For more information, please contact:

Rune Torbjörnsen, CEO Jays AB (publ)
Cell: +46 (0)733-730 770
E-mail: rune.torbjornsen@jays.se

Jays AB (publ) develops, designs and produces earphones and equipment for portable media players. Jays supplies high quality products, aimed to provide the user with maximum sound experience. Jays passion is the quest for the perfect sound – the sound that affects and inspires user’s body and soul.The company is expanding rapidly and its products are being sold in more than 20 countries worldwide.

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