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2011-06-07

Stockholm plugs in to reality for 72 hours with JAYS

Swedish earphone manufacturer Jays AB (publ) conducted an innovative sound experiment on the streets of Södermalm in Stockholm for 72 hours between May 20 to 22. The experiment allowed the public to plug in to the real world and interact in social media for the very first time.

JAYS has recently established itself as one of the leading manufacturers of audio accessories for portable media players. By offering an authentic and music-focused listening experience JAYS has broken through to a large international audience with its latest model a Four-JAYS for Apple iPhone, iPad and iPod.

JAYS strives to be more than just another electronics brand.  JAYS is obsessed with modern humanity and its relationship with sound and authenticity. This obsession led to the creation of an innovative sound experiment, Behind The Wall, offering exclusive insights into the authentic reality of the wall.

For 72 hours between 20-22 of May, 10 public places in the Södermalm district of JAYS’ hometown Stockholm featured an opportunity for passers-by to plug into the wall with JAYS earphones and take advantage of effectful binaural files under different themes. Participants were also able to interact with the project via a number of social media channels before, during and after the event. A film about the 72 hours is available at www.behindthewall.se with the opportunity to listen to the 10 audio files used in the project.

“We wanted to strengthen the perception of JAYS as a relevant purveyor of authenticity, with respect and esteem for the modern individual" says Rune Torbjörnsen CEO of Jays AB (publ). “What could be more authentic than to provide an exclusive opportunity for people to access the real sounds from behind the wall?  It provides us with a way of getting closer to our audience and explaining what we are all about in an innovative way. The results exceeded even our own ambitious expectations because it allowed us to demonstrate the passion, kindness and genuine quality that makes JAYS the ultimate provider of powerful and touching audio experiences.”

See the movie about the event and listen to the sound files here: www.behindthewall.se


For more information, please contact:

Rune Torbjörnsen, CEO Jays AB (publ)

Cell: +46 (0)733-730 770
E-mail: rune.torbjornsen@jays.se

Jays AB (publ) develops, designs and produces earphones and equipment for portable media players. Jays supplies high quality products, aimed to provide the user with maximum sound experience. Jays passion is the quest for the perfect sound – the sound that affects and inspires user’s body and soul.The company is expanding rapidly and its products are being sold in more than 20 countries worldwide.

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